Why Your Customer Data Platform Is Failing (And How Enterprise Leaders Are Fixing It)
The enterprise Customer Data Platform (CDP) market is projected to reach $20.9 billion by 2025, yet 73% of organizations report their CDP implementations have failed to meet expectations. If you’re reading this while your own CDP collects dust—or worse, actively frustrates your marketing and analytics teams—you’re not alone. After analyzing over 200 enterprise CDP deployments […]