The 7 Data Monetization Mistakes Killing Enterprise Revenue in 2025

Enterprise executive reviewing data monetization strategy failures and mistakes

Why 68% of companies fail at turning data into dollars—and how to avoid their fate The data monetization market hit $5.2 billion in 2025, yet 68% of enterprise data sits completely unused according to Seagate’s study of 1,500 global companies. This disconnect reveals a fundamental problem: most enterprises are making predictable mistakes that destroy value […]