Gen AI Revolution: Why Data Monetization Hit 11% of Enterprise Revenue in 2025
McKinsey’s latest research reveals how top performers generate 5x more revenue from data than competitors McKinsey dropped a bombshell in July 2025: Top-performing organizations now attribute 11% of their revenue to data monetization—over five times more than their lower-performing peers. Think about that. If you’re a $100M company, that’s $11M in revenue from data assets […]