CDP vs CDXP 2025: Why 83% of Platforms Fail to Deliver
The Customer Data Platform market hit $10 billion in 2025, yet Gartner’s research reveals a brutal truth: Only 17% of marketers report “high utilization” of their CDP investment. That’s 83% of organizations with expensive data infrastructure that doesn’t deliver promised value. The problem isn’t the technology. It’s the fundamental misunderstanding of what CDPs should actually […]