Retail Media Manager
"Is our media business growing and controllable?"
Revenue, active advertisers, live campaigns, approvals, placement performance, inventory health, and settlement.
Product Module
The operating layer for first-party ad revenue.
Retail Media Platform is not an advertising panel. It is the controlled system that turns first-party data, publisher inventory, advertiser demand, delivery, measurement, wallet, and settlement into a revenue operating layer you own.
The demo is an interactive product simulation using fictional data. Read the simulation note.
What is Retail Media Platform?
A revenue operating layer, not an ad dashboard.
RMP connects advertiser demand, publisher inventory, governed first-party data, delivery logic, measurement, wallet, and settlement into one system. Each part is a product object — not a report — so the media business can be operated, controlled, and settled, end to end.
01DemandAdvertisers, brands, suppliers, and agencies create and fund campaigns.
02DataGoverned, consent-aware first-party signals power eligibility and audiences.
03InventoryPublisher media properties, placements, and ad slots are defined and priced.
04DeliveryEligibility, relevance, and pacing decide which creative renders where.
05MeasurementImpressions, clicks, conversions, and attributed revenue close the loop.
06SettlementWallet, billing, revenue share, and settlement complete the commercial cycle.
Who uses it
One operating system, seen from four perspectives.
RMP is multi-persona and multi-surface. Each role works on the same campaigns and the same inventory from a different vantage point — which is exactly why it is more than an advertiser panel.
Advertiser / Brand Manager
"Can I create a campaign and prove its performance?"
Campaign creation, product selection, audience builder, bid and budget, schedule, preview, reporting, and wallet.
AdOps Operator
"Is delivery healthy and optimized?"
Auction health, fill rate, pacing, delivery errors, no-bid reasons, placement health, and campaign quality warnings.
Finance / Commercial
"Where is the revenue, and is it settled?"
Wallet movement, spend, invoices, revenue share, adjustments, and settlement status across the media business.
Campaign types
Make the product tangible.
RMP v1 supports the campaign types retail media buyers already understand — from high-intent product discovery to brand-level visibility and broader display.
Sponsored Products
Promote individual products in high-intent discovery surfaces.
Search resultsCategory feedProduct detail
Self-serve · CPC-oriented
Sponsored Brands
Promote brand-level visibility, collections, and shelves.
Homepage heroBrand shelfCategory takeover
Self-serve or managed
Sponsored Display
Reach targeted audiences with products, categories, and lines.
Category pageProduct detailRetargeting
Self-serve or managed
Display Ads
Drive broader awareness on premium display inventory.
Homepage bannerCategory headerNative blocks
Managed or premium
How it works
Four connected surfaces, one campaign.
The same campaign moves from advertiser creation, through platform-owner control, into the publisher environment, and back as measurement and settlement.
Surface 01
Advertiser Panel
Where brands and suppliers create campaigns: products, audience, placement, bid, budget, schedule, preview, launch, report, and wallet.
- Guided campaign creation wizard
- Audience builder with reach estimates
- Closed-loop reporting and ROAS
Surface 02
Retail Media Admin
Where the platform owner controls the sellable media business: advertisers, inventory, placements, ad slots, approvals, revenue, and settlement.
- Revenue, advertiser, and campaign health
- Inventory, placements, and ad slots
- Approval queue and governance
Surface 03
Publisher Preview
Where the created ad appears inside a fictional commerce environment — connecting dashboard actions to real consumer-facing inventory.
- Homepage, search, category, product, cart
- Placement-accurate ad rendering
- Lightweight delivery timeline
Surface 04
Measurement & Settlement
Where performance and commercial truth meet: attribution, ROAS, breakdowns, wallet, invoices, revenue share, and settlement.
- Product, placement, and audience breakdowns
- Wallet balance and low-balance control
- Revenue share and settlement snapshot
Measurement & commercial proof
A media system that stops at clicks looks incomplete.
RMP demonstrates closed-loop reporting and the commercial operating layer behind it — at a simplified, clearly-labelled level. Every number in the demo is simulated.
2.4MImpressions
38.6KClicks
1.61%CTR
$24,800Spend
$134,600Attributed revenue
5.4×ROAS
Breakdowns by product, placement, and audience — plus wallet, billing, revenue share, and settlement — are explorable in the playground.
Enterprise readiness
Why this is revenue infrastructure, not a panel.
On-premise & data ownershipTargeting and measurement run on data inside your boundary.
Governed, consent-aware dataEligibility and audiences rely on first-party signals under policy.
Roles, approvals & auditBrand safety and governance built into the operating model.
Wallet & settlement as objectsBilling, revenue share, and settlement are part of the product.
White-label readyOperate the media business under your own brand.
One connected architectureRMP is a module of the Binoban operating layer, not a silo.
Experience the operating model
See how a campaign becomes controlled revenue.
Play the guided RMP demo, or start the conversation that fits — architecture, retail media assessment, advertiser portal, or deployment.
Simulation note
The RMP demo is an interactive product simulation using fictional data. It does not represent a live customer environment, real advertiser account, real campaign, or actual commercial performance. Actual implementation, data availability, targeting, attribution, and reporting depend on customer infrastructure, integrations, data quality, governance policies, and commercial configuration.